Your pet is a carnivore
Which means ZIWI® recipes are perfectly crafted for your pet. Cats and dogs thrive on a whole prey, carnivorous diet, consuming whole animals to get their nutritional needs.
Our PeakPrey® recipes are crafted to be biologically appropriate. They contain unmatched, authentic inclusions and variety of highly digestible meat, organs, fish, green mussels, and bone.
The benefits of a carnivorous diet
Increased energy and vitality
Our nutrient-dense PeakPrey recipes are packed with plenty of energy for a longer life of playtime with you.
Improved gut health and digestion
A carnivorous diet with low carbs and no added fillers supports healthy gut flora and acidity for digestive health.
Healthier teeth and gums
Feeding your cat or dog a natural, carnivorous diet - along with natural chews and treats - helps support good oral health.
Improved heart and cognitive health
Our recipes contain amino acids like taurine, which support your pet’s heart and cognitive health.
Z-BOOST® Superfoods
It’s the ultimate nutritional boost! A blend of cold-washed green tripe or poultry heart, whole New Zealand green mussels and organic kelp. Together they’re a source of vitamins, minerals, and antioxidants to support brain, as well as skin and coat health.
Cold-washed green tripe
A highly palatable natural source of probiotics and fatty acids, this superfood helps with sensitive stomachs, and supports healthy digestion. Perfect for picky pets!
New Zealand green mussels
These are high in Omega-3 fatty acids for skin and coat health.
Organic kelp
A source of trace vitamins and minerals your pet’s body can’t produce naturally. For instance, iodine, which regulates the thyroid hormone.
Shop our range
We’ve created a variety of recipes, so every cat and dog can enjoy pure ZIWI nutrition, no matter what type of food they prefer.
Air-dried recipes
We invented our own gentle air-drying innovation, so we gave it a special name: Z-TWINTECH®. It’s our way of gently protecting the nutritional benefits of our raw ingredients, making it easy to serve.
Steam & dried recipes
Our new Steam & Dried range is made with our innovative Z-MicroSteam™ method, which combines delicate micro-steaming with gentle air-drying. This creates a light texture cats and dogs love.
Canned wet food
Mix it up with our ZIWI canned recipes, full of flavour, nutrition, and essential moisture. Each recipe is packed with meat, organs, bone, and seafood – including our famous New Zealand green mussels.
Chews, treats & rewards
Explore the ZIWI range of treats and rewards, as well as our range of chews to support your dog’s dental health and keep them smiling. All chews, treats, and rewards are inspired by your dog’s natural diet.
From our innovative air-dried technology to what we believe in, learn more about what ZIWI stands for
World leaders in pet food technology and nutrition
Learn more about how we made pet food better.
Our story and ethics
How a company from New Zealand is helping pets around the world live their best ZIWI® life.
Our farms and farmers
Discover New Zealand, where our animals are ethically raised, our fish are sustainably caught, and meet the passionate people behind it all.